Who I am

Fourteen years in design, with agency roots and now leading in-house. As Art Director, I build brand systems, shape product UI, and set up the team workflows that hold both together — equally at home in the strategy room and in the work itself.

Dara Ullrich, Art Director, in a gray shirt against a beige backdrop with the layered 'DARA' wordmark.

Experience

Head of Design
ProvenExpert • 2019 – Present (Evolved from Multimedia Designer to Head of Design)


Design & Project Lead
GIATA GmbH • 2014 – 2018


Communication Designer
stoffers/steinicke • 2012 – 2014

“Dara is a strong creative leader who provides clear direction and leads by example. His calm, approachable demeanor creates a collaborative environment where his team feels truly supported to deliver their best work.” – Alicia Visser

Competencies

  • Art Direction & Creative Leadership

  • Brand Identity & Management

  • Scalable Design Systems

  • Cross-Functional Alignment

  • DesignOps & Workflows

  • UI/UX & Digital Product Design

My tools