Art Director, 14 years in. I build brand identities, scalable design systems, and the teams behind them.

Shaping Digital Brands

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Desktop and mobile mockup of the ProvenExpert landing page with hero headline, portrait photo, and orange CTA.

Direct Acquisition Flow

Isometric layout on a cream grid: ProvenExpert logo, review cards with 5-star ratings, "SAVE 40 %" discount circles, and a Google profile card, each framed by purple Figma component outlines.

Marketing Design Library

Cover of the report on a coral background: a photo grid showing wind turbines, a cyclist, a worker planting rice, flooded streets, and a Rajasthani woman at a well, under the title Climate Diplomacy — New approaches for foreign policy, 2013 Edition.

Climate Diplomacy

Light grey canvas scattered with small line-style icons — rockets, locks, pins, envelopes, globes, tags — previewing the library's range.

Icon System

Both product and marketing design shaped how I work. Moving into Head of Design didn't change that — I still treat brand and product as one connected system, and I still care most about the part where strategy turns into pixels people actually use.