Art Director with 14 years of experience building strong brand identities, scalable systems, and creative teams.

Shaping Digital Brands

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Responsive desktop and mobile UI mockups of the Direct Acquisition landing page hero section, accented by decorative golden stars.

Direct Acquisition Flow

Isometric presentation of the Marketing Design Library, showcasing logo components, multi-color icons, and a discount badge on a light orange background.

Marketing Design Library

Angled editorial mockup showing the cover design of the Climate Diplomacy policy report on a light red background.

Climate Diplomacy

Isometric grid of the scalable line-style Icon System, displaying eight rows of custom icons on a very light green background.

Icon System

Rooted in both product and marketing design, my journey to Head of Design shaped my focus on Art Direction. I build scalable visual systems, empower creative teams, and align disciplines to create cohesive, high-impact brand experiences.

Frontal portrait of Dara Ullrich wearing a grey-green shirt. The beige background features subtle, transparent DARA typography.