Head of Design, 14 years in. I build brand identities, scalable design systems, and the teams behind them.

Brands drift. Systems don't.

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Desktop and mobile mockup of the ProvenExpert landing page with hero headline, portrait photo, and orange CTA.

Direct Acquisition Flow

Isometric layout on a cream grid: ProvenExpert logo, review cards with 5-star ratings, "SAVE 40 %" discount circles, and a Google profile card, each framed by purple Figma component outlines.

Marketing Design Library

Cover of the report on a coral background: a photo grid showing wind turbines, a cyclist, a worker planting rice, flooded streets, and a Rajasthani woman at a well, under the title Climate Diplomacy — New approaches for foreign policy, 2013 Edition.

Climate Diplomacy

Light grey canvas scattered with small line-style icons — rockets, locks, pins, envelopes, globes, tags — previewing the library's range.

Icon System

Brands drift when product and marketing pull in different directions. I have spent fourteen years on both sides, so I treat them as one system rather than two departments. Art direction sets the opinion, design systems keep it from falling apart. I am still close enough to the work to build both.